Blog

11 May 16
minimob in China: the bigger, the better! It was a propitious return visit to Beijing, and the sprawling Chinese National Convention Centre (CNCC) for minimob -- having originally launched its marketing platform for developers there at GMIC in 2013. Yet, how much has changed, both for minimob -- and the China smartphone market as a whole! On this occasion, minimob is now a private company with specific Chinese-speaking staff (eponymously entitled the China business Group, or CBG) which has been tasked with engaging the vast – and commercially compelling Chinese App market.


 
The focus is to provide in-app mobile advertising solutions that work for both direct advertisers, as well as the major Chinese publishers -- a few of whom we met, and could proudly show us a recognized installed base of up to 500 million users, whilst still getting up to one million fresh downloads per day! This type of business, is something minimob can support quite easily (explain it fluently in Chinese!) and importantly, do so in a fully automated fashion. 

The minimob approach is ostensibly a simple one and the platform brand itself, is far better known than it was before (certainly than it was in 2013 at least!). Indeed, we found many Chinese publishers telling us they knew the name, the company, the platform – and had even set-up self-service accounts to take advantage of the supreme monetization options that it delivers to devs in real-time, all the time.

Despite the disparate nature of the GMIC exhibitors overall; whether they were I-o-T vendors, makers of Connected Cars – or even AI-driven robots – as well as flying camera drones; minimob stood out from the networked crowd, enjoying what was a large daily influx of trade visitors, often numbering in the tens of thousands from both Beijing as well as the surrounding Chinese provinces.

With hundreds upon hundreds of business cards gathered, as well as the de rigour WeChat connections made -- and yes, even Insertion Orders being detailed, the event proved a great success and whetted the appetite for bigger things to be realized in the China market. It is fair to say hereabouts, apps rule and indeed, some of the stands at the exhibit, (which only really had Chinese characters illustrating what the company did; likewise proffered the simple moniker "APP" to highlight their business was not just Mobile – but rather App-first.

Reminding us just how much further the World has to go in terms of the fast-maturing App economy getting to the point where every single company has an app that drives its business – and every brand worth its salt, utilizes native, interactive, digital content thru an App (hosted on a smartphone) to get the best out of their business. This movement in China, is led by the most renowned web corporations who 'got' mobile a while ago; such as tencent/qq/wechat, baidu, netease, Qihoo 360, Alibaba (Ant Financial) and SINA. The excitement in the App economy there is palpable.

These recognizable leaders have been joined by younger companies, such as APUS, who's CEO Tao Li, and tireless support staff it must be said, threw the party of the week at the chic Elements nightclub for about 1000 people (with 3000 delegates registering...). Something which shows quite tangibly that a barely two-year-old company can go from App idea to gargantuan global install base in just 24 months; in the process, achieving 500 million downloads globally for their family of apps. Proactively harnessing and monetizing this tremendous output of commercially adroit Apps from (and for) China, could provide the biggest impact of minimob's equally short, but J-curve-like growth to date.

19 Apr 16
There's no time for games when it comes to mobile gaming apps performance. minimob knows the business well and joins the Games Developers Conference (GDC) series to share insights and experiences with the world's gaming professionals.   
San Francisco, USA
16 Mar 2016 - 18 Mar 2016

19 Apr 16
Great aesthetics and latest technology define famous Swiss watches. Pure art of making and best ingredients are combined in branded Swiss chocolate. It's time to introduce the fine art of mobile advertising through a high-end technology platform that keeps building its own reputation.  
Zurich, Switzerland
13 Apr 2016 - 14 Apr 2016

19 Apr 16
minimob joins this "incredibly refreshing" event and fully embraces the "crossing borders" philosophy of 'above-access' mobile advertising. 
London, United Kingdom
10 Mar 2016 (All day)

18 Apr 16
The leading mobile advertising platform joins forces with the premier event for the mobile apps ecosystem in Israel. minimob sponsors the Israel Mobile Summit for the 2nd year and heads to Tel Aviv for lots of meetings, business and networking. Join us @ Israel Mobile Week. 
Tel Aviv, Israel
14 Jun 2016 (All day)

18 Apr 16
You don't need to give great concerts to be a rockstar and deliver your greatest hits in front of massive audiences. You just need to deliver great results for apps and hit the right targets through well-designed campaigns. Here's minimob, this generation's mobile advertising rockstar. 
Hamburg, Germany
25 Mar 2016 - 26 Mar 2016

18 Apr 16
The leading performance-based mobile advertising platform gears up for a massive GMIC Beijing and grows its well-deserved reputation in China’s market. 你好 
Beijing, China
28 Apr 2016 - 2 May 2016

18 Apr 16
minimob sponsors Apps World Germany in Berlin and shares insights on how to build an effective mobile marketing strategy, optimize app advertising campaigns and use video ads to maximize user acquisition. 
Berlin, Germany
20 Apr 2016 - 21 Apr 2016

21 Mar 16
It's fair to say that the GSMA, has through the decades managed to steer the good ship Mobile quite a long distance. From the scratchy, broken voiced signals of yesteryear, to today's hyper-rich, multi-media laden, App-driven world of super-slick smartphones.

And with the promise of a 5, 6 and even 7G tomorrow; we are all to be adorned with virtual reality (VR) accoutrements and cosseted by our unthinkingly inter-connected IoT World of wearables, something that was pretty-much unforeseen a decade ago.

So, it is certainly a proud -- and yet now a palpably true, boast that: "Mobile is Everything". For its part, the Minimob performance-marketing crew was out in full force to absorb this massive upscale in focus.

From the slightly insular world inhabited by Mobile Operators (and their adoring telecommunications infrastructure vendors) to the disconcerting and disruptive force that is OTT. It’s an industry change exemplified by "App Planet", probably more so than in any other Hall at the Fira Gran Via (and that also includes the seemingly shrinking 'Innovation City').

The buzz was truly intense, the activity and revenue growth from the companies exhibiting therein highly significant -- and with multi-hundred million dollar deals (and even billion dollar deals, like those for Opera Software) being done in real time; the various ad-tech exhibitors on display, were and are: much like Minimob, shaping the future of the mobile industry.

Why is that?

In a word, choice. Mobile subscribers and smartphone owners today are spoilt for choice. They can happily - almost unconsciously - choose whichever operator (SIM card) they like, whichever network they need (3G, 4G - or increasingly ubiquitous WiFi hotspots) and, more often than not, whatever App-delivered service (games, music, sports, lifestyle, utility, payment etc.) they wish, to enhance their lives - all in real time. And given this unfettered environment, they have been showered in Apps. Effectively, smartphone owners can select from more than 3.5 million ways to enjoy their 'me time', navigate cities and fine tune their day-to-day lifestyle.

And if your business depends on this competitive dynamic, then rising to prominence -- or being more easily 'discovered' becomes an important strategy for all those publishers who aim to monetize their efforts in the App market.

Minimob provides a fast track to make this happen. Being judged only on performance, or measurable results, differentiates present-day providers from a 'lost era' of display advertising vendors that are gradually fading from view as platforms need to become more accountable for their ad-related work.

As the evidence mounts from the GSMA and others, proving the case that 'mobile is everything' in this day and age is not exactly difficult; however, showing a rapid route to mobile monetization remains truly challenging. And in a Hall full of ad networks, apps and even advertisers; Minimob stood tall, with its stand garnering both attention and admiration.

Most crucially however, it's the platform's pioneering performance-based marketing proposition that represents the future of mobile advertising in a world where categorically 'mobile is performance'.

10 Feb 16
Minimob works for gaming apps. Gaming industry professionals will meet up with the team in the upcoming Casual Connect and explore best ways to optimize their mobile advertising efforts through the minimob platform.  
Amsterdam, Netherlands
16 Feb 2016 - 18 Feb 2016